Amazon Marketing Services (AMS) is the newest marketing opportunity that you can utilize as an author. You must have an Amazon Kindle Direct Publishing (KDP) account to participate. The best benefit of AMS is that your advertisements will be seen by buyers who are kindle readers.
Unlike Facebook Ads, which can cost you hundreds of dollars in advertisements to people who do not own a kindle, AMS offers you the opportunity to define your audience to a very specific group of people—readers who use kindle apps or platforms, and readers who buy books on Amazon.
You can be assured that by using AMS you will have the best opportunity to acquire sales from kindle readers. No other advertising platform can offer such a defined market—not even the infamous, Bookbub!
One of the great benefits to AMS, is that it allows you to customize the keywords that you are targeting. For one of my recent adds, I imported a list of over 1000 keywords and phrases that covered every conceivable and searchable term or chain of words related to my topic.
AMS reports specifically on the success of each keyword, showing you how many impressions the keyword delivered, how many clicks came as a result of the keyword, and how many sell throughs were associated with that keyword. No other marketing platform can give those kind of specific details.
Every promotion and marketing service has its strengths and weaknesses, but for an author with books listed on Amazon, AMS is currently providing excellent results. I highly suggest it at this time.
Be forewarned, as with any marketing opportunity, overtime as more people begin to use AMS it will become less effective at delivering results, but for now it is still providing a wonderful return on your investment.
Should an author begin using Amazon Marketing Services?
Comment below with any questions about AMS, and/or comment about your results with AMS if you have used it so far.